Swedish brand Acne have collaborated with British filmmaker Richard Brandon Cox on a playful and rather unusual ad campaign for their new Spring/Summer 2009 and recent Fall/Winter 2008-2009 Acne Underwear campaigns.
Instead of a usual print ad campaign, Cox produced silent movies with one model showcasing the underwear collection in engaging and fun ways.
For the S/S 09 video (above), model Jamie Jewitt jumps on a trampoline and poses in the air while a blonde model dances his way through the recent fall collection (below).
Playful Underwear Campaigns
Jumping and Dancing in Undies for Acne
Trend Themes
1. Silent Movie Advertising - The use of silent movies in advertising campaigns, like the one by Acne, creates an engaging and unique way to showcase products.
2. Playful Brand Collaborations - Brands collaborating with filmmakers, as seen in the collaboration between Acne and Richard Brandon Cox, can result in playful and unconventional ad campaigns.
3. Dynamic Modeling Techniques - Incorporating dynamic modeling techniques, such as jumping on a trampoline or dancing, like in the Acne Underwear campaigns, can bring energy and excitement to advertising.
Industry Implications
1. Fashion - Fashion brands can explore using silent movies and dynamic modeling techniques in their ad campaigns to create an unforgettable and unique brand experience.
2. Film Production - Film production companies can collaborate with brands to create unconventional and eye-catching ad campaigns, like the collaboration between Acne and Richard Brandon Cox.
3. Marketing and Advertising - Marketing and advertising agencies can explore the use of playful brand collaborations and dynamic modeling techniques to create disruptive and memorable campaigns for their clients.