After the success of 'The Rec Room' franchise, Cineplex is looking to expand that playful concept beyond Millennials, and its first attempt to do so has resulted in the revamped Playdium brand. The newly announced entertainment complexes, which are set to be opened in mid-sized communities across Canada, are geared towards teens, their friends, and family, offering up a massive space for active games and casual dining.
Complexes under the Playdium brand will be between 30,000 and 35,000 square feet, which means they'll have a wide variety of games and activities. Consumers can expect a selection of classic and new-to-market video games and unique interactive experiences like virtual reality. The playscapes will also feature physical activities like augmented climbing walls, bowling, rope courses, and two-level laser tag.
Tech-Infused Family Playscapes
Cineplex's Playdium Brand is Designed for Teens and Families
Trend Themes
1. Multi-generational Playgrounds - The integration of technology with playgrounds presents an opportunity for businesses to offer engaging experiences for parents and children, as well as elderly customers.
2. Interactive Gaming Cinemas - Integrating games into cinema spaces could create a new avenue for movie entertainment that feels more immersive and interactive.
3. Augmented Reality Sports - Developing augmented reality experiences for sport lovers could offer a unique way to exercise and interact with friends and family.
Industry Implications
1. Entertainment - Expanding the entertainment industry to a wider audience, such as teens and families, creates opportunities for businesses to offer more engaging and innovative experiences.
2. Hospitality - Integrating innovative gaming concepts and technology into hospitality spaces such as hotels and resorts provides an opportunity to attract and retain customers.
3. Fitness - Incorporating innovative technology and interactive experiences into fitness centers could attract more customers and introduce new ways of exercising.