The ‘Playboy TweetGrid’ is the first ever attempt by Playboy to use social media as a way to promote its major broadcasts. This attempt features a grid of Playboy logos that are each a square piece of a puzzle that when revealed, portrays a seductive picture of one of Playboy’s alluring models.
The campaign began with Maria Paz Delgado as the Playboy cover and during the show, Playboy readers were encourage to retweet anything that they had previously tweeted about the show. For every 15 retweets, one piece of the puzzle faded away leaving bits of the underlying image. The Playboy TweetGrid was an immediate success with a staggering 390 retweets in just an hour. This is the first Playboy album that has ever been completely compiled by only using Twitter.
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