In partnership with American Express, Equinox launched PlatformX as its first-ever digital-first platform. The 20-video PlatformX library offers a variety of workouts that can be done anywhere, appealing to the busy, health-conscious consumer. Rather than putting a focus on specific body parts, the videos spotlight different movement systems, such as cardio, conditioning and mobility, with a focus on incorporating Equinox’s proprietary TierX coaching techniques.
Soon, Equinox will be introducing a Text-a-Trainer tool so that members and non-members alike are able to access on-demand tips and tricks that are suited to their level of ability.
American Express Card Members and Equinox members also have the ability to access various in-person PlatformX classes, which will be hosted in major cities like Los Angeles, New York City and Chicago.
On-the-Go Fitness Platforms
Equinox and American Express' PlatformX Provides 10-Minute Workouts
Trend Themes
1. Digital-first Fitness Platforms - Platforms like PlatformX by Equinox are leveraging digital technology to offer on-the-go fitness solutions.
2. On-demand Personal Training - Equinox's upcoming Text-a-Trainer tool allows users to access personalized fitness tips and tricks at their convenience.
3. In-person Fitness Classes - American Express and Equinox are providing in-person PlatformX classes in major cities for a more interactive fitness experience.
Industry Implications
1. Fitness Technology - Digital-first platforms and on-demand training tools are disrupting the fitness industry.
2. Digital Coaching - The integration of Equinox's proprietary TierX coaching techniques into the PlatformX videos creates opportunities for innovative coaching platforms.
3. Health and Wellness - The partnership between Equinox and American Express highlights the growing demand for convenient and personalized fitness solutions.