In the push to reduce plastic waste and make use of materials that are already in circulation, Coca-Cola is introducing a brand-new plastic soda bottle made from 100% recycled PET (rPET) plastic. The bottle is the first bottle of its kind from Coca-COla and it shares not only a more sustainable design but also a "sippable" 13.2-ounce size. As Tammy Lee, brand manager, Coca-Cola Trademark, describes: "On-the-go consumers have been telling us they want an option like this, because it’s just the right amount for the ‘snacking’ occasion. We believe this innovation delivers the double benefit of convenience and sustainability."
There will also be 20-oz. bottles made with 100% rPET and both of these sustainable plastic bottles are easier to recycle and remake into new bottles.
Recycled Plastic Soda Bottles
Coca-Cola's New Bottles are Made from 100% Recycled PET Plastic
Trend Themes
1. Recycled PET Products - There is an opportunity to create more products using recycled PET as sustainability continues to be a priority for consumers.
2. Sustainable Beverage Packaging - Investing in sustainable packaging for beverages such as soda can provide a competitive advantage in today's environmentally-conscious market.
3. Convenient Sustainable Solutions - Providing eco-friendly solutions that are convenient for consumers on-the-go can lead to increased brand loyalty and sales.
Industry Implications
1. Beverage - Distributors and manufacturers in the beverage industry should explore sustainable packaging options to meet growing consumer demand for eco-friendly options.
2. Packaging - The packaging industry can develop and promote sustainable options like recycled PET for various products, including beverages, to help meet environmental goals and reduce waste.
3. Retail - Retailers can benefit from carrying and promoting sustainable products like Coca-Cola's new recycled PET bottles to cater to consumers who prioritize eco-friendliness and sustainability in their purchasing decisions.