Plantgem is a D2C gardening company founded by Willow King and Julie Carson and it was created as an online destination for in-season supplies to surprise and delight. The one-stop shop for gardening goods sets itself apart as a modern gardening brand that stocks unique seeds and bulbs, such as the chocolate lace flower, apricot lemonade cosmo or the white cap peony with edible flowers. As Carson told Well+Good, "We wanted gardening to be more inclusive and loose and funky than the more traditional offerings."
Plantgem offers a wide assortment of products, including stunning varieties of commonly known flowers. Shoppers may also choose to browse Plantgem's offerings by their zodiac sign and secure pre-orders to set themselves up for a colorful next season.
D2C Gardening Shops
Plantgem is a Source for Curated Plants and Bulbs
Trend Themes
1. Curated Gardening Products - There is an opportunity for companies to differentiate themselves in the gardening industry by offering unique, hand-picked, and exclusive products that cater to a modern and inclusive audience.
2. Personalized Gardening Experience - There is an opportunity for companies to offer personalized gardening experiences based on customers' astrological signs, gardening preferences, and regions, to help them make informed decisions and increase customer satisfaction.
3. D2C Gardening Brands - There is an opportunity for companies to enter the gardening industry as D2C brands, offering high-quality and affordable gardening products to customers, without involving intermediaries and increasing profit margins.
Industry Implications
1. E-commerce Industry - E-commerce companies can capitalize on the growing demand for gardening products and create an online marketplace for curated and personalized gardening goods, tapping into a new and lucrative customer base.
2. Horticulture Industry - Horticulture companies can collaborate with D2C gardening brands and offer unique and exclusive products, leveraging their expertise in the field, and expand their reach to new customer segments.
3. Retail Industry - Retail companies can explore the potential of D2C gardening brands, integrate them into their existing product lines, and capture a share of the growing demand for unique and personalized gardening products.