PlantFuel is a premium nutritional supplement brand that sits at the intersection of performance plant-based nutrition and eco-friendly, responsibly sourced packaging. The products help to satisfy the ever-growing demand for plant-based nutritional products, especially ones that are scientifically advanced enough to support peak health, wellness and performance.
The product range is being introduced to GNC's online channel and retail locations, and it shares solutions like the All-in-One Nutrition with 20 grams of complete plant-based protein and 29 fruits and vegetables, as well as All-in-One Recovery and Daily Immunity + Hydration.
Josh Burris, Chief Executive Officer, GNC, says, "PlantFuel's commitment to create clinically proven plant-based nutrition that doesn't compromise on performance and taste, while also utilizing eco-conscious packaging, is something that is increasingly relevant and important to consumers today."
Eco Plant-Powered Supplements
PlantFuel Makes Nutritional Performance Products for Sustainability
Trend Themes
1. Eco-friendly Supplements - Opportunity for supplement brands to create eco-friendly products that meet the increasing demand for plant-based nutritional products.
2. Plant-based Nutrition - Growing demand for plant-based nutritional products that support peak health, wellness, and performance presents opportunities for supplement brands to innovate.
3. Science-backed Supplements - Innovative supplement companies can compete by offering science-backed plant-based nutritional products that deliver taste and performance without compromise.
Industry Implications
1. Nutritional Supplements - The nutritional supplement industry can create plant-based products with eco-friendly, responsibly sourced packaging to tap into the growing market demand.
2. Fitness and Performance - Plant-based nutritional supplements with science-backed performance and health benefits offer disruptive innovation opportunities in the fitness and performance industry.
3. Sustainability - Sustainable packaging innovation presents an opportunity for companies across various industries including nutritional supplements to meet rising consumer interest in eco-consciousness.