Virtual Plant-Based Taquerias

Más Veggies Taqueria is a Virtual Concept from Veggie Grill

To meet the ever-growing demand for plant-based options and the current need for convenient, contactless food deliveries, Veggie Grill created a new virtual plant-based taqueria concept. Más Veggies Taqueria sets itself apart as "the first national Mexican restaurant offering all plant-based and planet-friendly food for delivery only" and it shares innovative menu items in partnership with Beyond Meat.

Through, the plant-based virtual Mexican restaurant, diners will be able to order everything from tacos and burrito bowls to bowls and nachos. Some of the standout items include: Shredded Jackfruit Chipotle Carnitas, Cauliflower Asada and Savory Tex-Mex Taco Meat.

This new virtual restaurant concept will leverage existing Veggie Grill kitchens across the nation and make it easy for plant-based eaters to order through delivery partners like Doordash, Postmates, Uber Eats and Grubhub.

Trend Themes

  1. Virtual Plant-based Restaurants — Advancements in technology have opened the door for virtual restaurants to dominate the plant-based food industry.
  2. Convenient Contactless Delivery — The pandemic has created a growing demand for contactless food deliveries, creating opportunities for businesses to offer convenient delivery options for plant-based foods.
  3. Partnerships with Alternative Meat Companies — Collaborations with alternative meat companies such as Beyond Meat will provide innovative menu options for plant-based restaurants.

Industry Implications

  1. Plant-based Food Industry — The rise of virtual plant-based restaurants could disrupt the traditional fast food industry and create a new niche market.
  2. Food Delivery Industry — Virtual plant-based restaurants can revolutionize the food delivery industry by offering convenient and sustainable delivery options to environmentally conscious customers.
  3. Alternative Meat Industry — Partnerships with plant-based restaurants could provide an opportunity for alternative meat companies to expand their market and increase sales.

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