The Wall’s Pastry plant-based pastries have been launched in the UK as a line of vegan products that will offer consumers an alternate to conventional meat-infused alternatives. The range includes the BBQ Jackfruit Jumbo Roll along with the Vegan Jumbo Roll, which are both priced at £1.25 each and in four 30 gram packs for £1.50 each. Both of the products are clearly labeled with the "Plant Based" title to make them easily identifiable by shoppers who are perusing store shelves for a suitable snack.
Brand Manager at the Addo Food Group Michael Holton spoke on the new Wall’s Pastry plant-based pastries saying, "Meat remains at the heart of our business, but times are changing, and we believe everyone should be able to enjoy our products, no matter what diet they follow. We are confident that retailers will be able to capitalize on the growing opportunity plant-based alternatives provide, with a product that targets vegans as well as those simply looking to eat less meat."
Convenient Vegan Pastry Products
The Wall’s Pastry Plant-Based Pastries Range is Tasty
Trend Themes
1. Plant-based Snacks - Opportunity for companies to develop and market plant-based snacks as an alternative to traditional meat-infused snacks.
2. Vegan Convenience Foods - Opportunity for businesses to create vegan versions of popular convenience foods to cater to the rising demand for plant-based options.
3. Product Labeling for Plant-based Foods - Opportunity for companies to clearly label plant-based products to make them easily identifiable and accessible to consumers who follow a plant-based diet.
Industry Implications
1. Food and Beverage - The food and beverage industry can develop new vegan and plant-based products to cater to the growing demand for plant-based options.
2. Retail - Retailers can capitalize on the growing demand for plant-based alternatives by stocking a variety of plant-based snacks and convenience foods.
3. Packaged Foods - Packaged food companies can create new plant-based versions of popular packaged foods to cater to the demand for more plant-based options in the market.