Woolworth's plant-based deli range consists of seven delicious flavors that are completely meat-free. The South African supermarket's Vegetarian Cold Cuts line is made from natural pea proteins which are a rich source of iron and beneficial for heart health and digestion.
Woolworth's plant-based deli products are infused with artisan ingredients like pistachio, bell peppers, gherkins and garden vegetables along with smoky and rustic flavors. Each pea-based deli pack is diet-friendly and ethically sourced, appealing to vegetarians who seek a suitable source of protein that is completely meatless.
Additionally, this deli product range is soy-free and made with free-range eggs, making it a responsible choice for those seeking a more sustainable cold cut alternative to traditional meat products.
Plant-Based Deli Alternatives
Woolworth's Vegetarian Cold Cuts are Derived from Pea Proteins
Trend Themes
1. Plant-based Deli Alternatives - Opportunity for disruptive innovation by developing unique plant-based deli products that appeal to vegetarians seeking a meat-free source of protein.
2. Artisan Ingredients - Opportunity for disruptive innovation by incorporating artisan ingredients like pistachio, bell peppers, and gherkins into plant-based deli products for added flavor and appeal.
3. Sustainable Cold Cut Alternatives - Opportunity for disruptive innovation by creating soy-free, ethically sourced, and free-range egg-based cold cut alternatives that are more sustainable than traditional meat products.
Industry Implications
1. Supermarkets - Opportunity for disruptive innovation by introducing and promoting plant-based deli alternatives to cater to the increasing demand for meat-free options among consumers.
2. Food Manufacturing - Opportunity for disruptive innovation by developing new technologies and processes to produce high-quality plant-based deli products with unique flavors and textures.
3. Health and Wellness - Opportunity for disruptive innovation by creating plant-based deli alternatives that are rich in iron, beneficial for heart health and digestion, appealing to health-conscious consumers.