Bush's Beans launched a new line of organic plant-based bowl toppers and soups inspired by people who are part of some of the cultures that live the longest in the world. The products, created with the aid of Blue Zones, recognize the fact that there are similarities between those who thrive in these so-called Blue Zones of the world. Blue Zones identifies and researches these cultures and says these people eat "a mostly plant-based diet that includes at least a half cup of beans each day."
The brand's new products come in the form of cans and each of the four varieties features a different kind of beans. There are chickpeas, kale and tomatoes in the Curried Chickpeas Bowl Topper, and peppers, corn and Tex-Mex sauce in the Zesty Black Bean Bowl Topper variety.
Plant-Based Bowl Toppers
Bush’s New Products Take Cues from the World’s Longest-Living Cultures
Trend Themes
1. Organic Plant-based Foods - The increasing popularity of organic plant-based foods could create new opportunities for businesses to create innovative and healthy products.
2. Blue Zones-inspired Products - Creating products that are inspired by the healthy eating habits of the world's longest-living cultures, such as the Blue Zones products, could disrupt the food industry by offering healthy and tasty options to consumers.
3. Bean-centric Meals - Promoting bean-centric meals could be a disruptive innovation opportunity as it could encourage consumers to adopt a plant-based diet while providing them with the nutritional benefits of beans.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry could benefit from creating plant-based products that are inspired by the healthy eating habits of Blue Zones.
2. Organic Food Industry - The organic food industry could capitalize on the growing trend of plant-based diets by creating innovative and healthy products, such as the organic plant-based bowl toppers by Bush’s Beans.
3. Functional Food Industry - The functional food industry could incorporate beans and other plant-based ingredients into their products to create healthier and more nutritious options that could disrupt the traditional fast food industry.