Inspired by the plant-based food movement, Premier Foods identified an opportunity to create a range of plant-powered snacks that are healthy, conveniently packaged and add value to the lives of busy consumers. Specifically, the Plantastic brand was created to target Gen X and Gen Z, knowing that these groups are looking for "a promise of health backed up by a bold and passionate brand story."
Plantastic makes a variety of plant-powered snacks, including everything from Lime & Courgette Cakes to Cherry & Chocolate Flapjacks, which are packaged in vibrantly colored wrappers that offer a peek at the product inside. Some of the key ingredients in these fiber-rich snack products are sunflower seeds, linseeds and coconut.
Snackable Plant-Based Bars
Plantastic Makes Plant-Powered Snacks for Gen X and Gen Z
Trend Themes
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Plant-based Snacks — There is a growing trend of consumers seeking healthier and sustainable plant-based snack options.
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Convenient Packaging — Consumers are looking for snacks that are conveniently packaged and easy to consume on-the-go.
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Gen X and Gen Z Targeting — The Plantastic brand specifically targets Generation X and Generation Z consumers who prioritize health and are looking for bold brand stories.
Industry Implications
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Food & Beverage — The food and beverage industry has the opportunity to develop and market a wider variety of plant-based snacks to meet the increasing demand from health-conscious consumers.
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Packaging — The packaging industry can explore innovative and eco-friendly solutions to create convenient and visually appealing packaging for plant-based snacks.
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Marketing & Advertising — Marketing and advertising agencies can help brands target and engage with Gen X and Gen Z through compelling brand stories and messaging that resonates with their health-conscious values.