PURE~FRO® by VERNON FRANÇOIS® is a special plant oil shampoo that is geared to treat "all kinky, coily, and tightly curled hair." The product is packed with nourishing ingredients that are multi-tasking and not only cleanse but also treat and strengthen. For example, the PURE~FRO® contains green tea extract that aims to contradict hair thinning. Pine bark, on the other hand, helps reduce hair loss, while the camomile flower focuses on strengthening the roots. The ingredients for the plant oil shampoo, and all VERNON FRANÇOIS® products, are natural and sourced from Africa. The brand works with local farmers to ensure impactful formulas that are of high quality, Fair Trade, and ethical. In addition, all collections are free from parabens, phthalates, sulfates, gluten, DEA, dye, and cruelty.
The brand is POC-owned and launched by Vernon François—an internationally acclaimed celebrity stylist who is "championing the incredibly versatility of textured hair."
Nourishing Plant Oil Shampoos
VERNON FRANÇOIS® Boasts Care Solutions for a Diverse Types of Hair
Trend Themes
1. Plant Oil Shampoos - Disruptive innovation opportunity lies in developing plant oil shampoos that cater to diverse hair types and provide nourishment and strength.
2. Natural Ingredients - Opportunity exists in creating beauty products that utilize natural ingredients sourced ethically and sustainably.
3. Ethical Beauty - There is potential for disruptive innovation in the beauty industry by focusing on ethical practices, fair trade, and cruelty-free products.
Industry Implications
1. Haircare Industry - The haircare industry can explore the development of plant oil shampoos and incorporate natural ingredients to cater to diverse hair types and provide nourishing solutions.
2. Beauty and Personal Care Industry - The beauty and personal care industry can tap into the demand for natural and ethically sourced products to create innovative and sustainable beauty solutions.
3. Ethical Consumer Goods Industry - The ethical consumer goods industry can focus on creating beauty products that uphold fair trade practices and are cruelty-free, offering disruptive innovation within the industry.