Grow Fragrance is introducing the first certified toxin-free, plant-based candles, helping to save consumers from unknowingly releasing carcinogens into the home. The autumnal candles from the brand are made with a blend of coconut and soy wax, plus they're packaged in gray or charcoal-colored concrete containers that are refillable and recyclable. The Ginger Pumpkin, Amber Santal and Pear Cider scents are feel-good scents for the home that promise to create a cozy atmosphere, all the while supporting health and wellness. While Amber Santal has the lightest fragrance of all, Ginger Pumpkin shares the brand's strongest fragrance, which best suits large, open spaces.
Years ago, the brand launched air and fabric sprays to offer a cleaner alternative to conventional home fragrances and these new candles offer yet another way for ingredient-conscious consumers to avoid petroleum-based ingredients and by-products.
Non-Toxic Plant-Based Candles
Grow Fragrance's Candles are Certified Plant-Based & Toxin-Free
Trend Themes
1. Certified Plant-based Candles - Opportunity for brands to create and market certified plant-based candles as a toxic-free and sustainable alternative.
2. Refillable and Recyclable Candle Containers - Disruptive innovation opportunity for manufacturers to create refillable and recyclable candle containers, reducing waste and increasing sustainability.
3. Ingredient-conscious Home Fragrances - Rise in demand for ingredient-conscious home fragrances, providing an opportunity for brands to create and market clean and non-toxic scented products.
Industry Implications
1. Home Fragrance Industry - Opportunity for the home fragrance industry to shift towards plant-based, non-toxic products and capitalize on the growing consumer demand for health-conscious alternatives.
2. Sustainable Packaging Industry - Disruptive innovation opportunity for sustainable packaging industry to develop refillable and recyclable containers specifically designed for candles, addressing the need for eco-friendly packaging solutions.
3. Clean Living Industry - Growing demand for clean living products creates an opportunity for the industry to expand their offerings and cater to consumers seeking non-toxic alternatives for their homes.