The 'Sporting Gentleman' plaid sneakers from New Balance were made in collaboration with Ball and Buck, a Boston-based menswear store that offers apparel made for hunting.
In order to honor this, the New Balance plaid sneakers feature a green and brown colorway that's reminiscent of that found on camouflage gear, which is accented by a few orange stripes as well. The mostly olive upper of the Sporting Gentleman is complemented with a leather New Balance logo and a white sole that gives it a cleaner look.
In order to make clear the demographic that it looks to sell to, New Balance and Ball and Buck include an editorial that shows a masculine leg sporting the shoes in a rough natural landscape, with specks of dirt spotting the plaid sneakers.
Hunter-Inspired Sneakers
New Balance's Plaid Sneakers Were Made Specifically for Adventurous Men
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Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by creating unique and eye-catching sneaker designs.
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3. Marketing - Opportunity for disruptive innovation in marketing by focusing on specific demographics and catering to their specific needs and interests.