The dream has come true and the pizza saver has finally been made into a furniture set. Boston Pizza partners up with creative agency john st. for a marketing campaign that celebrates the upcoming patio season. The initative is incredibly endearing and builds on a fantasy that every single person has had when opening an ordered box of pizza.
The humorous and relatable campaign is set to run for a limited time and on take-out orders from select Boston Pizza locations. The pizza saver 'tables' are turned into a playful miniature patio set that is sure to delight the consumer. The accompanying tiny chairs are 3D-printed with food-safe materials and are actually scaled-down replicas of patio chairs, which brings a note of authenticity to the quirky initative.
Photo Credits (with permission): Gas Company
Humorous Miniature Patio Sets
Boston Pizza & john st. Equip the Pizza Saver with Matching Stools
Trend Themes
1. Miniature Furniture Sets - Disruptive innovation opportunity: Creating and marketing miniature furniture sets for various purposes, such as promotional campaigns or collectibles.
2. Humorous Marketing Campaigns - Disruptive innovation opportunity: Developing creative and relatable marketing campaigns that capture consumers' attention and generate brand engagement.
3. 3D Printing in Food Industry - Disruptive innovation opportunity: Utilizing 3D printing technology to create food-safe products and customized replicas for various culinary applications.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Leveraging unique marketing strategies involving food products to enhance brand recognition and customer experience.
2. Furniture and Home Decor - Disruptive innovation opportunity: Exploring the market potential of miniature furniture sets as collectibles or novelty items, catering to niche consumer interests.
3. 3D Printing - Disruptive innovation opportunity: Revolutionizing the food industry by introducing 3D printing technology to create customized and safe food-related products.