The Pizza Hut brand has done some outlandish things to capture consumer attention -- from pizza kitchen pickup trucks to pizza-themed sneaker hi-tops. This time, the restaurant launches a tongue-in-cheek initative that might be simple but surely causes a stir.
As the Super Bowl LIII is nearing on February 3rd, the Pizza Hut brand did a subtle shift in tactics by changing its name for a limited time to Pizza Hut Hut. The 'hut hut' is a playful nod to what American quarterbacks say "to let others know when to hike a ball."
The rebranding initative has taken social media by storm as the pizza restaurant has strongly committed to its Super Bowl-inspired initative and tweaked its social media handles. One location in Atlanta went as far as to add the extra 'Hut' to its storefront name.
Photo Credits: Pizza Hut, Darren Rovell
Temporary Humorous Rebrands
The Pizza Hut Brand Becomes Pizza Hut Hut in Time for the Super Bowl
Trend Themes
1. Temporary Humorous Rebrands - Brands can engage consumers and generate buzz through tongue-in-cheek temporary rebranding initiatives.
2. Super Bowl-inspired Marketing - Brands can tap into the hype and excitement surrounding the Super Bowl by launching creative marketing initiatives timed around the event.
3. Social Media Branding Campaigns - Temporary rebranding campaigns can gain a lot of traction on social media as followers and fans share and engage with the fun and unique initiative.
Industry Implications
1. Fast Food Chains - Quick service restaurants can leverage creative branding campaigns to generate buzz and drive traffic to their locations.
2. Sports Event Companies - Events that capture the public's attention such as the Super Bowl provide opportunities for companies to create hype and excitement around their products and services.
3. Advertising Agencies - Agencies can help brands develop and execute out-of-the-box marketing campaigns like temporary rebrands to capture attention and create social buzz.