Jameson and Homeslice are partnering on a pizza and cocktail workshop that will be hosted online in November. The masterclass is open to consumers across the UK and participants will get a kit of ingredients in advance of the event, which includes pre-made dough.
As part of the one-hour virtual experience, participants will be able to tune in and learn how to prepare a Jameson Whiskey Sour, Homeslice's signature tomato sauce, a Margherita pizza and a salami, rocket and parmesan pizza. Guests will be guided by Jameson ambassador Ronan Collins and Homeslice's head pizza chef.
Since consumers have been investing more time in making their own food and beverages at home, this class has the potential to help pizza and cocktail lovers uplevel their skills in the kitchen.
Whiskey-Paired Pizza Events
Jameson & Homeslice are Hosting an Online Pizza & Cocktail Workshop
Trend Themes
1. Virtual Culinary Workshops - The increasing demand for virtual workshops presents an opportunity for businesses to engage consumers and offer unique culinary experiences.
2. DIY Food and Beverage Kits - The popularity of at-home cooking and mixology provides a potential market for businesses to sell pre-made ingredient kits for easy preparation.
3. Food and Beverage Pairing Experiences - Offering unique and creative food and beverage pairings, such as whiskey and pizza, can provide a memorable dining experience for consumers.
Industry Implications
1. Hospitality - Hotels, restaurants, and bars can offer virtual culinary workshops as an additional revenue stream and to engage with customers outside of their physical establishments.
2. Food and Beverage - Companies can capitalize on the trend of at-home cooking and mixology by providing pre-made kits that make it easier for consumers to create gourmet meals and drinks.
3. Event Planning - Event planners can create unique and memorable experiences by offering food and beverage pairing events for private and corporate clients.