In an ingeniously devious campaign to promote its English classes, the Britanico English Institute utilized the popularity of pirate TV shows and .srt files.
Many people prefer to download their shows onto their computers from various, not-so-legal online outlets, and those who need translations or subtitles will download .srt files in much the same way. Taking advantage of this behavior, the institute planted its own .srt subtitles for popular TV shows that were purposefully full of ridiculous errors. Right when the viewer catches on to the ruse, the message "don't depend on subtitles, switch to Britanico" is displayed on the screen.
The Britanico English Institute has managed to pirate the pirates by hacking pirate TV shows.
Pirated Media Promotions
Britanico English Institutes Utilizes Pirate TV Shows as Ad Space
Trend Themes
1. Pirated TV Shows - Opportunity to utilize popular pirate TV shows as a unique advertising space.
2. Error-filled Subtitles - Potential to create intentionally error-filled subtitles as a creative marketing strategy.
3. Hacking Pirate TV Shows - Possibility to hack into pirate TV shows to deliver targeted advertising messages.
Industry Implications
1. Language Learning Institutes - Language learning institutes can explore using pirated media as a promotional tool.
2. Advertising & Marketing - Opportunity for advertisers to leverage error-filled subtitles as a distinctive branding technique.
3. Cybersecurity - Cybersecurity companies can focus on protecting pirate TV shows from unauthorized access.