Alongside locally inspired flavors like Kirkby Malham Chorizo and Wissington Tomato is the first new flavor that Pipers Crisps has created in four years—Atlas Mountains Wild Thyme & Rosemary.
The premium potato chip flavor is described as one that's "grown-up," especially since it is designed to be served as an upscale snack in clubs, bars and pubs alongside spirits, cocktails, beer or non-alchoholic soft drinks. As well as offering flavors that pair well with a variety of sophisticated beverages, the chips are also suggested as companions for everything from sandwiches and soups to pastas and salads.
This particular regional-inspired flavor takes cues from patterns that have been observed across the food industry, including the rise of vegetarianism (these chips are both vegetarian- and vegan-friendly) and Mediterranean herb flavors.
Sophisticated Herb Chips
These Pipers Crisps Boast Upscale Mediterranean Herb Ingredients
Trend Themes
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Mediterranean Herb Flavors — Developing gourmet snack foods with upscale Mediterranean herb ingredients is a growth opportunity for gourmet snack companies looking to tap into the Mediterranean diet trend.
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Rise of Vegetarianism — Developing vegetarian and vegan-friendly gourmet snack foods is a growth opportunity for gourmet snack companies looking to tap into the rise of vegetarianism trend.
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Upscale Snacking — Creating grown-up and sophisticated snacking options for bars, clubs and pubs is a growth opportunity for gourmet snack companies looking to tap into the upscale snacking trend.
Industry Implications
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Gourmet Snacks — Developing high-end herb-based snack foods presents a growth opportunity for companies in the gourmet snack industry.
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Vegetarian and Vegan Foods — Creating vegan and vegetarian-friendly gourmet snack foods presents a growth opportunity for companies in the vegetarian and vegan food industries.
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Bar and Restaurant — Creating sophisticated snack options for bars, clubs and pubs presents a growth opportunity for companies in the bar and restaurant industry.