The Pinko Spring 2010 Campaign does a play on the concept of shooting a line. Not only do the ads feature gorgeous model Erin Wasson, but famed photographer Terry Richardson sneaks into some of the shots too. Set in a dressing room, Wasson tries on a bold orange one-shoulder mini, a sexy lace overlay and green trench. And don't forget those incredible brown leather platform sandals and fringed cowboy boots. A-mazing!
Implications - After all, the Pinko brand would never let its fierce fashionista followers down -- and this Pinko Spring 2010 Campaign is no different. The use of dressing rooms as backdrops for the the fashion shoot is a brilliant play on the fashion scene and shopping experience itself.
Caught in the Act Photography
Pinko Spring 2010 Campaign is Dressing Room Ready
Trend Themes
1. Fashion Shoot as Retail Experience - Using dressing rooms as backdrops for fashion shoots blurs the line between fashion and retail.
2. Celebrity Photographer Inclusion - Incorporating well-known photographers such as Terry Richardson into fashion campaigns adds an element of intrigue and exclusivity.
3. Bold Coloured Apparel - Bright and bold colours help set the tone for the upcoming season's fashion trends.
Industry Implications
1. Fashion Retail - Retailers can create immersive experiences for customers by incorporating elements of fashion shoots into the retail experience.
2. Fashion Photography - Fashion photographers can consider new and unique locations for their shoots, such as dressing rooms, to create innovative campaigns.
3. Fashion Design - Fashion designers can use bold and bright colours in their upcoming designs to stay aligned with current trends.