Breast Cancer Awareness Month may seem far away, but several designers are already fully prepared: the Pink Swan Project is a buzzworthy awareness campaign involving 18 well-known designers. Each designer created a comfortable chair which had a design reflecting breast cancer. All of them flaunt fabulous feminine features such as feathers, floral patterns and curved lines. These stylish seats will be auctioned away in October on CharityBuzz.com with the proceeds going to the Breast Cancer Research Foundation.
This fabulous furniture collection designed for The Pink Swan Project is a reminder of creative ways to contribute to causes. The Pink Swan Project is an example of raising the fun in fundraising.
Implications - Non-profit and research companies are constantly seeking methods of fundraising to amplify their efforts. They can appeal to consumers who wish to contribute to their cause by developing creative and interactive fundraising campaigns that make their efforts memorable.
Breast Cancer Benches
The Pink Swan Project Chairs are Definitely "Chair-itable"
Trend Themes
1. Interactive Fundraising Campaigns - Non-profit organizations can increase fundraising efforts by implementing creative and interactive campaigns.
2. Charitable Design - Designers can use their skills to create unique and attractive products that support charitable causes, like the chairs in The Pink Swan Project.
3. Cause-related Marketing - Brands can team up with non-profits to create campaigns that raise public awareness and funds for causes, like Breast Cancer Awareness Month.
Industry Implications
1. Charitable Organizations - Charitable organizations can utilize creative and interactive fundraising campaigns to increase donations and support for their causes.
2. Design - Designers can use their skills to support charitable causes and create products that are both functional and aesthetically pleasing.
3. Marketing - Marketers can collaborate with non-profit organizations to raise public awareness for causes through cause-related campaigns.