With more access to skincare products powered by actives than ever before, consumers need products to support and repair their skin barrier, and this is where the newest pink-colored serum from The Ordinary comes in. The Soothing & Barrier Support Serum is a standout skincare product not just for its color but also its multi-active solution, optimized for soothing discomfort and reducing the appearance of redness.
This brightly colored serum for all skin types shares the benefits of purposeful ingredients like plant-derived ceramides, niacinamide, ginger root extract, bisabolol and centella asiatica phytotechnologies. In the Soothing & Barrier Support Serum formula, it's the fermentation-derived cyanocobalamin (Vitamin B12) that gives the serum its characteristic hue, which doesn't remain once applied to the skin.
Barrier Support Serums
The Ordinary's Newest Release is a Pink-Colored Serum
Trend Themes
1. Barrier Support Serums - The rise of barrier support serums addresses the increasing need for skincare products that repair and protect the skin barrier against environmental aggressors.
2. Multi-active Solutions - The popularity of multi-active serums like The Ordinary's Soothing & Barrier Support Serum highlights the demand for products that offer multiple benefits and target various skin concerns.
3. Plant-derived Ingredients - The use of plant-derived ingredients in skincare formulations, such as ceramides and ginger root extract, reflects the growing preference for natural and sustainable beauty ingredients.
Industry Implications
1. Skincare - The skincare industry can capitalize on the trend of barrier support serums by developing innovative products that cater to specific skin concerns and provide targeted solutions.
2. Beauty - The beauty industry can leverage the popularity of multi-active solutions by creating customizable skincare routines and offering products that address multiple skin issues.
3. Natural Ingredients - The natural ingredients industry has an opportunity to promote and develop sustainable alternatives to synthetic skincare ingredients, leveraging the demand for plant-derived solutions.