When Volkswagen displayed its Pink Beetle concept at the 2015 New York Auto Show, it quickly became a social media sensation. At the time, the limited-edition model was only known as the Pink Color Edition, but it has since been re-named with help from social media users—the #PinkBeetle is now the first vehicle that is officially named after its own hashtag.
The 2017 Volkswagen #PinkBeetle is set to go on sale in limited quantities this fall. The striking pink vehicle will be available as either a coupe or a convertible and features a stylish plaid interior, an MIB II infotainment system and compatibility with Apple CarPlay and Android Auto.
Already, the naming of the car has played a huge part in reviving interest in the iconic Volkswagen Beetle model, especially among a new generation of drivers.
Social Media-Inspired Cars
Volkswagen's #PinkBeetle is Named After Its Own Hashtag
Trend Themes
1. Social Media-inspired Cars - The trend of incorporating social media elements and user input in the design and naming of cars offers opportunities for engaging with consumers and creating buzz around new models.
2. Limited-edition Vehicles - The popularity of limited-edition vehicles, such as the Volkswagen #PinkBeetle, showcases the demand for exclusive and unique automotive offerings that cater to specific consumer preferences.
3. Car Connectivity and Infotainment - The integration of advanced infotainment systems, like the MIB II system in the Volkswagen #PinkBeetle, demonstrates the increasing importance of smartphone compatibility and digital connectivity in enhancing the driving experience.
Industry Implications
1. Automotive Manufacturing - Automakers can leverage social media-inspired car trends to create innovative marketing campaigns and develop personalized vehicles that resonate with target audiences.
2. Fashion and Design - The success of the #PinkBeetle highlights the intersection of automotive design and fashion, presenting opportunities for collaborations between car manufacturers and fashion brands.
3. Technology and Electronics - The demand for car connectivity and advanced infotainment systems opens up new possibilities for technology companies to partner with automakers in creating seamless digital experiences for drivers.