Claire Snyder, @clurmurr on TikTok, shared her self-described "guilty pleasure" snack and inspired countless snackers to make the two-ingredient snack that has since been dubbed "pickles in a blanket." This snack of cheese and pickles has more than 12 million views and a million likes, and the comment section is a place where people are sharing new versions with one another. The original, however, was just made by putting a slice of Provolone in the middle of a pan, waiting for it to sizzle, adding a pickle, and wrapping the pickle once the cheese became hard and golden.
Although the creator of this viral TikTok recipe can't decide between calling their creation a pickle in a blanket, a "picklet" or a "chickle," those who have tried the recipe are quick to agree that it is a simple and satisfying treat.
Cheese-Wrapped Pickles
Pickles in a Blanket is a Cheesy, Two-Ingredient Viral TikTok Snack
Trend Themes
1. Viral Snack Recipes - There is an opportunity to capitalize on the trend by creating more viral snack recipes with limited ingredients.
2. Cheese as a Snack Ingredient - There is an opportunity to explore cheese as a versatile snack ingredient beyond its regular uses.
3. DIY Snack Making - There is an opportunity to create DIY snack-making kits that empower people to try out new and simple recipes at home.
Industry Implications
1. Food and Beverage - This industry can leverage the viral snack trend to create new, simple and satisfying products and DIY kits for people to try at home.
2. Cheese Production - This industry can explore new, creative and simple applications of cheese beyond its existing uses, including cheese-as-snack solutions.
3. Social Media Marketing - This industry has an opportunity to leverage social media trends to promote simple and cost-effective snacking solutions, and reach out to wider audiences.