Many food brands are utilizing transparent packaging in order to satisfy a growing consumer demand for fresh products, which is something the new PiCCOLO Pure baby food range takes into consideration. Featuring a see-through matte pouch packaging, the baby foods are all crafted with 100% fresh ingredients and aim to show this to the consumer with the use of transparent packaging.
Parents today are more discerning than ever when it comes to products that are designed for their baby to consume, play with or wear. The PiCCOLO Pure baby food range acknowledges consumer concerns and delivers a product that boasts organic ingredients and no added flavorings. The pouches are set to be available in the UK and are the first to be offered in transparent packaging.
Transparent Baby Food Packaging
The PiCCOLO Pure Baby Foods are Made with 100% Fresh Ingredients
Trend Themes
1. Transparent Packaging - Utilizing transparent packaging to showcase fresh products
2. Organic Ingredients - Meeting consumer demand for natural and organic ingredients in baby food
3. No Added Flavorings - Removing unnecessary additives from baby food products
Industry Implications
1. Baby Food - Opportunity to disrupt the baby food market with organic, minimally processed, and transparently packaged products
2. Food Packaging - Opportunity to create and market transparent packaging as a fresh, healthy, and innovative way to display food products
3. Organic Food - Opportunity to cater to the growing demand for natural, organic, and minimally processed food products in the market