Dairy Queen is about to celebrate a big milestone and the chain wants to mark the occasion with its new Piñata Party Blizzard.
Just as the name suggests, Dairy Queen's new Piñata Party Blizzard is inspired by the papier-mâché party decorations filled with candy and toys. Dairy Queen's version is bright pink and consists of the chain's vanilla soft-serve blended with cake pieces, cake batter pieces, and icing. And just like a piñata, the center of the ice cream treat is filled with a special surprise. When you dig your spoon in, you'll find pink, blue, and white-speckled stars made of icing. The whole ice cream treat is then finished with whipped cream and colorful confetti candy bits on top.
Designed to celebrate Dairy Queen's 80th birthday, the new Blizzard will be available from June 18 to 21, 2020.
Piñata-Themed Ice Creams
Dairy Queen’s New Piñata Party Blizzard Has a Surprise on the Inside
Trend Themes
1. Piñata-themed Frozen Treats - The popularity of piñata-themed ice creams presents an opportunity for ice cream shops and dessert brands to create unique and interactive frozen treats filled with surprises.
2. Creative Flavor Combinations - The Piñata Party Blizzard's blend of cake pieces, cake batter pieces, and icing opens up possibilities for dessert makers to experiment with unique and unexpected flavor combinations in their products.
3. Customizable Desserts - The Piñata Party Blizzard's surprise-filled center offers the potential for dessert chains and brands to explore customizable options, allowing customers to choose their own fillings or mix-ins for a more personalized treat.
Industry Implications
1. Ice Cream Industry - The piñata-themed ice cream trend presents an opportunity for ice cream shops and manufacturers to create innovative and eye-catching products that appeal to consumers.
2. Dessert Industry - The popularity of Dairy Queen's Piñata Party Blizzard highlights the demand for creative and playful desserts, offering a potential market for dessert brands to develop unique offerings.
3. Celebration and Party Industry - The piñata-inspired ice cream trend can create collaboration opportunities between ice cream brands and the celebration and party industry, with potential for joint product launches or events.