The uniqueness of Piano Wine packaging ensures that this marvelous merlot will get noticed on the liquor store shelf. What's inside the black bottle is known to delight your tongue, the label appeals to your eyes and its graphic design alludes to the experience of your ears. It certainly strives to seduce a number senses!
Nikola Jovanetic of Serbia conceived this symbolic sticker as a brand identity concept. The name is a sophisticated one that comments on the quality of the fine fermented grape beverage inside. To match this, a white rectangular label was used to represent the ivory keys of an elegant keyboard, and thick bands of ebony ink assert Piano Wine packaging as a direct representation of the brand.
Musical Merlot Branding
Piano Wine Packaging Alludes to the Lovely Notes in the Bottle
Trend Themes
1. Interactive Packaging Design - Using graphic design elements to visually represent sensory experiences on product packaging allows for a more immersive consumer engagement.
2. Multisensory Marketing - Incorporating multiple senses into the marketing strategy, such as sight and hearing, can create a more memorable and impactful brand experience.
3. Symbolic Branding - Creating a brand identity concept that uses symbols and metaphors can convey the quality and essence of a product, enhancing its appeal to consumers.
Industry Implications
1. Wine and Spirits - The use of innovative packaging designs, such as Piano Wine's graphic representation of sensory experiences, can differentiate products and attract consumer attention in the competitive wine and spirits industry.
2. Graphic Design - The demand for creative and visually appealing packaging design solutions, like the Piano Wine label, provides opportunities for graphic design professionals to showcase their skills and stand out in the industry.
3. Marketing and Advertising - The integration of multisensory marketing strategies, as demonstrated by Piano Wine's packaging, opens up avenues for marketers to create more engaging campaigns and connect with consumers on a deeper level.