thisisneverthat works in collaboration with sportswear label New Balance on the latest collection for the Spring/Summer 2019 season entitled 'Physical Fitness Uniform.' The design inspiration stems from the late 90s as well as the early 2000s, where New Balance strived and embodied classic sporty apparel.
The wide capsule feature silhouettes such as sweaters, pants, tees, track shorts, windbreakers, wrist bands, hats, socks, headbands, slides, and more. All of the pieces highlight vintage aesthetics, spotlighting the New Balance 993. The windbreaker is a notable piece in the range as it features earthy colorways as well as khaki or black options as well. The cream tone is also seen across the selection of tees, making it the predominant hue of the range. The Physical Fitness Uniform collection is set to drop on March 8th.
Running-Inspired Vintage Series
New Balance and thisisneverthat Drop the Physical Fitness Uniform
Trend Themes
1. Vintage-inspired Athletic Wear - New Balance and thisisneverthat collaborate on a Spring/Summer 2019 collection that draws inspiration from classic sportswear from the late 90s and early 2000s.
2. Nostalgia Fashion - The Physical Fitness Uniform collection highlights a growing trend of retro-inspired fashion.
3. Athleisure Capsules - The wide range of silhouettes featured in the collection speaks to the trend of sportswear and athleisure as fashion staples.
Industry Implications
1. Fashion - This collaboration between New Balance and thisisneverthat exemplifies an opportunity for fashion brands to leverage nostalgia and vintage aesthetics.
2. Sportswear - With sportswear-based collections becoming more prominent in the fashion industry, sportswear companies can benefit from reaching out to trendy fashion brands for collaborations.
3. Retail - Retailers can capitalize on the athleisure trend and growing interest in nostalgic fashion by dedicating floor space to these types of specialized clothing items.