Nike's Air Max 90s celebrate its 30th anniversary this year and to honor the iconic silhouette, the brand unveils new colorways including the 'Photon Dust' hue. The sneaker boasts a contemporary update this time around in the form of the Air Max 2090 and the color palette gives it an entirely futuristic look.
The uppers are constructed from a mesh material to allow for breathability. It is then detailed with leather paneling accents in 'ice blue' alongside white shades as well. This entire model prepares for the Spring season with additional details including the neon volt accent that comes through the overlaying accent and detailed stitching. This is contrasted with the branding Swoosh logo in black to add a standout element. The color goes down to the sole where the Air Max heel unit is blue as well as the rubber outsole.
Futuristic Icy Blue Sneakers
Nike's Air Max 2090 is Adorned in a Photon Dust Colorway Makeover
Trend Themes
1. Futuristic Sneaker Colorways - There is an opportunity to introduce more daring and bold colors into the market that push the boundaries of traditional sneaker design.
2. Breathable Mesh Materials - There is an opportunity to enhance the functionality and comfort of sneakers through the use of innovative breathable materials.
3. Sustainable Sneaker Design - There is an opportunity to incorporate more environmentally friendly materials and manufacturing practices into the production of sneakers.
Industry Implications
1. Footwear Industry - The footwear industry can leverage futuristic sneaker colorways and breathable mesh materials to stay ahead of the competition and meet consumer demands.
2. Athletic Apparel Industry - The athletic apparel industry can align with the trend towards sustainable sneaker design and environmentally friendly production practices.
3. Fashion Industry - The fashion industry can leverage the popularity of sneakers and incorporate new colorways and materials into their collections to appeal to a wide range of consumers.