Smashbox Canada recently relaunched its Photo Finish Primer collection with refreshed packaging and a fresh focus on long-wear makeup, and introduced a brand-new Photo Finish Invisible SPF 45 Broad Spectrum Primer formula. This invisible SPF primer with smoothing benefits and supporting extended makeup wear delivers protection without a telltale white cast, and sits comfortably and breathably on skin. "The SPF Primer is especially exciting because it delivers that effortless blend of makeup prep, protection, and wearability that today's consumer is looking for," said Lori Taylor Davis, Global Pro Lead Artist at Smashbox Cosmetics.
In partnership with Shoppers Drug Mart, consumers who purchased the 30ml Smashbox Photo Finish SPF 45 Broad Spectrum Primer before a set date in June were entered for a chance to win a Smashbox trip for two to Los Angeles, plus loyalty program points.
Invisible SPF Primers
The Photo Finish Invisible SPF 45 Broad Spectrum Primer Combines Steps
Trend Themes
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Invisible Sun Protection — Clear SPF formats create room for complexion-friendly protection that works across skin tones without the residue associated with traditional sunscreens.
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Hybrid Makeup Prep — Multifunctional primers that combine smoothing, wear extension, and UV defense reflect demand for fewer steps in everyday beauty routines.
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Loyalty-driven Beauty Launches — Retail partnerships with points, prizes, and experiential rewards turn product introductions into engagement platforms beyond the shelf.
Industry Implications
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Cosmetics — The category is being reshaped by products that merge performance makeup benefits with skincare-adjacent protection in a single formula.
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Sun Care — Innovation in invisible, breathable SPF textures expands sunscreen relevance from beach use into daily cosmetic application.
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Beauty Retail — Exclusive promotions and loyalty integrations give retailers new ways to differentiate premium beauty launches and capture repeat purchasing behavior.