Considering some of the biggest phone companies are named after fruits, and the fact that power is often referred to as "juice," it actually makes a lot of sense for a phone charger package to be shaped like a fruit juice carton.
'Juice' is the brand responsible for this sweet and humorous design, and is playing on the irony of companies such as BlackBerry and Apple, creating power outlets compatible for both and calling them "Juice for your BlackBerry" and "Juice for your Apple" respectively. Turning electronic stores into grocery stores, there is even a 'Multi Juice' version for the universal charger.
While the actual chargers and outlets are fairly standard in design, the fun and fruity phone charger package is what will make this brand's product line stand out to younger consumers on the store shelves.
Fruit-Inspired Phone Packaging
The Juice Box Phone Charger Package Uses Clever Marketing Tactics
Trend Themes
1. Fruit-inspired Packaging - The use of fruit-inspired packaging for electronics presents a disruptive innovation opportunity for the marketing industry.
2. Clever Marketing Tactics - Incorporating clever marketing tactics, like Juice Box Phone Charger, into product design is a trend offering disruptive innovation opportunities for consumer electronic companies.
3. Youth-centric Products - Brands designing youth-centric products are adopting playful and unconventional packaging like Juice Box Phone Charger package, the trend offers disruptive innovation opportunities for consumer electronic companies.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can utilize fruit-inspired packaging, like Juice Box Phone Charger, to differentiate their products and appeal to younger audiences.
2. Marketing & Advertising - Marketing and advertising industries can use clever tactics in product design, like Juice Box Phone Charger package, to create more unique and memorable branding experiences for consumers.
3. Retail & Packaging - The retail and packaging industries can adopt playful and unconventional packaging designs like Juice Box Phone Charger package in technology stores as an innovative merchandising tactic.