To kick off the launch of its Galaxy S8 smartphone, Samsung recently set up giant phone advertisements across some of the UK's most picturesque locations, including Stonehenge, Bournemouth and London.
The to-scale replica of the Galaxy S8 stands seven meters wide and three meters tall, emphasizing the incredible amount of screen space offered by the smartphone. As well as framing some of the most beautiful vistas in the UK, the smartphone-shaped installation itself also became a focal point of people's photos.
While there are plenty of mobile device ads that integrate technology, this one opts for a simple, no-tech approach. What's even more impressive is that the message on the smartphone's generous screen size needs to words whatsoever to be communicated, which helps to capture the interests of locals and tourists alike.
Smartphone-Shaped Landscape Frames
This Phone Advertisement Shows the Galaxy S8's Large Screen
Trend Themes
1. Giant Replicas - Creating giant replicas of products or devices can be a disruptive innovation opportunity for advertising campaigns.
2. No-tech Approach - Utilizing a no-tech approach in advertising can be a disruptive innovation opportunity to capture the interests of consumers.
3. Visual Impact - Leveraging visual impact in advertising campaigns can be a disruptive innovation opportunity to attract attention and engage with audiences.
Industry Implications
1. Advertising - The advertising industry can benefit from incorporating innovative and attention-grabbing techniques like giant replicas and no-tech approaches.
2. Mobile Devices - The mobile device industry can explore new ways to showcase product features, such as emphasizing screen size through visual installations.
3. Tourism - The tourism industry can leverage visually impactful installations to attract visitors and create memorable experiences at popular destinations.