Velvet Taco recently wrapped up its first-ever Weekly Taco Feature Recipe Contest and the winning taco is the Pho King.
The Pho King was submitted by Dallas Velvet Taco fan Mark Jansen and will be featured on the brand's menu from September 28 until October 4, 2022. The new taco is inspired by the Vietnam Soup that bears the same name and features a delicious combination of rotisserie chicken, bok choy, pickled onions, pickled fresnos, herbed salad, crispy garlic, rice noodles, hoisin, bean sprouts, and lime. The whole thing is served on a soft flour tortilla with a side of steaming pho broth. As for how the Pho King ended up as the winner, Chef Venecia Willis explains that "It was initially the name that got me, and I knew we would have to come up with a killer taco to live up to the name. It contains all of the elements you would expect in your bowl of Pho—just in a taco."
Vietnamese Soup-Inspired Tacos
Velvet Taco Has a New Pho King Taco Available
Trend Themes
1. Vietnamese-inspired Tacos - The combination of different cultural influences into traditional taco recipes presents a disruptive innovation opportunity for the food industry.
2. Weekly Feature Recipe Contests - Creating weekly feature recipe contests can encourage customer engagement, feedback, and innovation within the restaurant industry.
3. Fusion Cuisine - The combination of multiple cuisines and ingredients creates unique and innovative culinary experiences that can be leveraged for market differentiation and customer engagement.
Industry Implications
1. Restaurant Industry - Innovation in menu items and customer engagement can drive growth and success for restaurants in a highly competitive industry.
2. Culinary Industry - Incorporating diverse cultural influences into culinary creations can provide differentiation and create new business opportunities for chefs and food entrepreneurs.
3. Hospitality Industry - Innovation and experimentation in food and beverage offerings can enhance guest experiences in hotels, resorts, and other hospitality establishments.