As drinkers increasingly seek out unconventional libations and novel taste experiences, they're opening their minds to savory cocktails like Project Gigglewater's pho-inspired cocktail that challenge traditional flavor boundaries. Pho Get About It is a rum-based beverage that's prepared by infusing Plantation rum with herbs and spices like star anise, cinnamon, coriander, fennel, cloves and cardamom, and then shaking the pho-infused rum with cilantro-basil rice milk syrup and zesty lime. The finished concoction is topped off with a sprig of Thai basil and bean sprouts for an unforgettable, savory serve.
"A lot of people mastered classic cocktails at home during the pandemic lockdowns," Project Gigglewater owner Alfred Siu revealed to Toronto Life, "Now, bars have to innovate to keep things interesting."
Pho-Inspired Cocktails
Pho Get About It is Garnished with Thai Basil and Bean Sprouts
Trend Themes
1. Savory Cocktails - As drinkers seek out novel taste experiences, savory cocktails like pho-inspired drinks present disruptive innovation opportunities to challenge traditional flavor boundaries.
2. Unconventional Libations - As consumers open their minds to unique drink options, the rise of unconventional libations offers disruptive innovation opportunities for bars and mixologists to create distinct and memorable beverages.
3. Home Mixology Mastery - The pandemic lockdowns have led many people to master classic cocktails at home, creating an opportunity for bars to innovate and provide new and exciting experiences to maintain interest.
Industry Implications
1. Beverage Industry - The growing interest in savory cocktails and unconventional libations presents disruptive innovation opportunities for beverage companies to expand their product offerings and cater to adventurous consumers.
2. Restaurant Industry - As consumers increasingly seek unique and memorable taste experiences, restaurants can leverage the trend of savory cocktails to differentiate their offerings and attract customers looking for innovative dining experiences.
3. Hospitality Industry - The trend of home mixology mastery creates disruptive innovation opportunities for the hospitality industry to develop interactive experiences, such as cocktail-making classes or curated tasting events, to engage and entertain guests.