The Petticoats Tess Spring 2010 line is daring. Lingerie company Petticoats Tess is a young French brand that is already making waves.
Heavily influenced by the glamor and elegance of the 18th-century woman, Petticoats Tess' spring collection utilizes muslin, ribbons and ruffles reminiscent of your grandmother’s old petticoat. I don’t think, however, that anyone’s grandmother ever owned naughty petticoats like these. This new lingerie line is very dreamy and sweet, yet still manages to look sexy.
Modern Petticoat Lingerie
The Petticoats Tess Spring 2010 Line Reinvents Old-Fashioned Underwear
Trend Themes
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Vintage Lingerie — The trend of vintage-inspired lingerie presents an opportunity for companies to re-imagine and re-create classic styles with a modern twist.
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Romantic Underwear — The rise of romantic and dreamy underwear styles creates a demand for softer, more feminine designs with delicate details and fabrics.
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Sexy Nostalgia — The nostalgic and vintage-inspired trend in lingerie opens the door for companies to create sexy, retro designs that harken back to a bygone era.
Industry Implications
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Lingerie — The lingerie industry can capitalize on the vintage-inspired trend by creating new product lines that re-imagine classic designs for modern consumers.
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Fashion — The rise of vintage-inspired lingerie presents fashion brands with an opportunity to explore new avenues of design that appeal to consumers' desires for classic, romantic styles.
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Retail — Retailers can take advantage of the nostalgia trend to create experiential shopping experiences that transport customers to a different era, such as retro-themed storefronts or window displays.