Dating apps may be popular when it comes to app store downloads, but you'd be hard-pressed to find someone who didn't have a few choice words about the notoriously vapid platforms, so 'Personals' is working to make online dating a little more interesting -- at least for the queer community. The in-development site is based on the personals section of a lesbian magazine from the 80s and 90s called 'On Our Backs', and it thus prioritizes wit while eliminating pictures altogether.
'Personals' is all about language. As a site for the queer community, it recognizes that language is a sort of code people in the community uses to identify themselves to one another. That said, the descriptions will be limited to 45 words, so terse descriptions are essential.
Text-Only Queer Dating Platforms
'Personals' is Based on Lesbian Magazines of the 80s and 90s
Trend Themes
1. Text-only Dating - Creating dating platforms that prioritize text-based communication over visual content, offering a more meaningful and connected online dating experience.
2. Queer-focused Dating - Developing dating platforms specifically catering to the queer community, providing a safe and inclusive space for individuals within this demographic.
3. Revival of Retro Influences - Bringing back elements from past eras, such as incorporating the style and format of old-school lesbian magazines, to add a nostalgic and unique touch to modern platforms.
Industry Implications
1. Online Dating - Exploring innovative approaches within the online dating industry to enhance user experience and cater to specific communities.
2. LGBTQ+ Community Services - Developing specialized products and services tailored to the needs and preferences of the LGBTQ+ community, fostering inclusivity and representation.
3. Media and Publishing - Utilizing nostalgic elements from the past in modern media and publishing platforms to differentiate and engage with target audiences.