When planning a trip, today's generation seeks to create highly personalized vacations. In the age of budget-booking and short work breaks, visiting a city on a pre-planned tour guide is not as attractive as it used to be. In recognizing this, British magazine Travel+Leisure has teamed up with UK tour operator Black Tomato to serve up highly curated vacations designed by the magazine's editors.
Although the trips are pre-set and can be bought as is, there is plenty of room to make it as personalized as possible. The entire booking process is extremely consultative and interactive. Out of the 20 trips, travelers will discuss the trip they want and can further modify its activities to further personalize the vacation. Each of the trip's prices and lengths vary, but themes of local interaction, experiencing local cuisine and off-the-beaten path adventures will be the focus.
Curated Personalized Vacations
Travel+Leisure Magazine is Selling 20 Pre-Set Vacation Packages
Trend Themes
1. Curated Travel Packages - There is an opportunity to disrupt the travel industry by offering ultra-personalized travel experiences that emphasize the unique culture and local experiences of a destination
2. Interactive Booking Processes - Implementing a highly consultative and interactive booking process, in which travelers can modify activities and personalize their vacation, can set businesses apart in the travel industry
3. Off-the-beaten Path Adventures - There is a growing demand for travel experiences that offer unique, off-the-beaten path adventures that allow travelers to experience a destination from a new perspective
Industry Implications
1. Travel Industry - Travel companies can differentiate themselves from competitors by offering ultra-personalized vacations and implementing highly interactive booking processes
2. Tourism Industry - The tourism industry can capitalize on the growing demand for off-the-beaten path adventures by promoting local experiences and unique activities
3. Hospitality Industry - Hotels and resorts can appeal to travel enthusiasts by offering personalized excursions and unique packages that showcase local culture and adventure