The BackTrack, from the binocular people, Bushnell, is a compact and affordable personal GPS tracking unit. You can use it to locate were you parked the car, find your way out of the forest or just get back to the hotel room in a strange city. It’s small enough to put in your pocket or clip on your handbag or backpack. The Backtrack utilizes high tech GPS technology but still has a clean, easy to use design.
The BackTrack has only two buttons, a large screen and can save up to three key locations.
"Key in your location with one button and once it’s recorded, just push a button to navigate back to where you started so you never get lost again," declares Popgadget.
BackTrack, should be available in either pink or black, from Amazon this fall for about $69.
Mini GPS Units for The Disoriented
Bushnell BackTrack
Trend Themes
1. Compact GPS Tracking Units - The trend of compact GPS tracking units offers disruptive innovation opportunities in the personal navigation and outdoor gear industries.
2. Affordable GPS Technology - The trend of affordable GPS technology presents disruptive innovation opportunities in the consumer electronics and travel industries.
3. Simplified GPS User Interface - The trend of simplified GPS user interfaces creates disruptive innovation opportunities in the technology and navigation industries.
Industry Implications
1. Personal Navigation - The personal navigation industry can explore disruptive innovation opportunities by incorporating compact GPS tracking units into their product offerings.
2. Outdoor Gear - The outdoor gear industry can seize disruptive innovation opportunities by integrating compact GPS tracking units into their products to enhance the user experience.
3. Consumer Electronics - The consumer electronics industry can leverage disruptive innovation opportunities by developing affordable GPS technology to cater to a wider market segment.