This year's Big Game commercial for the Super Bowl LI from Persil laundry starred an expert that many viewers can attribute their love of science to—Bill Nye "The Science Guy."
The 'Science of Clean: 10 Dimensions' ad opens with Bill Nye conducting an experiment that leaves a stain of cranberry and wine on his pristine white lab coat. Just as he seems to get defeated by the fact that he's ruined yet another lab coat in the name of science, The Professional steps in to show how Persil ProClean’s new formula works in multiple ways to offer a deep clean.
Nostalgia is an important factor in marketing to Millennials, a group that wants to authentically talk about, share and purchase products that remind them of the way things used to be in their childhood.
Scientific Laundry Commercials
This Persil Laundry Super Bowl Ad Stars Bill Nye the Science Guy
Trend Themes
1. Scientific Marketing - The use of scientific experts in advertising campaigns adds credibility and trust to the product being marketed.
2. Nostalgia Marketing - Incorporating nostalgic elements in marketing campaigns can appeal to millennials and evoke emotions that lead to consumer loyalty.
3. Multi-functional Products - Products that serve multiple purposes and offer added benefits appeal to consumers who value convenience.
Industry Implications
1. Laundry Industry - Innovations in laundry products and advertising can disrupt the industry and lead to increased market share.
2. Advertising Industry - The use of scientific experts and nostalgia in advertising campaigns can set companies apart and generate consumer buzz.
3. Consumer Goods Industry - Offering multi-functional products that meet the needs of today's busy consumers presents a disruptive opportunity to gain market share.