Nike's Air Max 96 sneaker model gets a new tonal update in celebration of the design's 25h anniversary -- the newest Persian Violet colorway honors the milestone. This is the brand's Air Max BW's 30th anniversary as well, so it is a perfect moment to celebrate with the famous color palette.
The upper boasts jagged design details as the upper is mostly decorated with the regal violet color, complete with accents of black and white applied through the overlays of the shoe. Black can be found decorating the toe caps, the heels, the eyestays, the horizontal midfoot, and the mudguards. A fusion of black and white makes up the vertical midfoot overlay, the Swoosh, and tongue.
Retro Contrasting Chunky Sneakers
Nike's Air Max 96 Sneaker Gets a Persian Violet Colorway
Trend Themes
1. Chunky Sneakers Revival - Brands can capitalize on the retro sneaker trend by introducing new colorways and design details that appeal to modern consumers.
2. Anniversary Celebrations as Marketing Tools - Brands can leverage anniversary celebrations to release limited edition products that generate excitement among their fans.
3. Tonal Colorways - Sneaker brands can create interest by experimenting with monochromatic color palettes that make a bold statement.
Industry Implications
1. Footwear - Sneaker brands can introduce new models and colorways that tap into the nostalgia and comfort-seeking trends among consumers.
2. Fashion - Fashion retailers can incorporate chunky sneakers into their collections and use them as statement pieces to complement various outfits.
3. Marketing and Advertising - Marketing and advertising agencies can help brands leverage the power of anniversaries by creating campaigns that promote limited edition products and generate buzz among consumers.