Designer Thomas Kiourtsis recently created a unique packaging design for Persevais Icewine. Icewine is a sweet dessert wine that is produced from frozen grapes. With very few companies making icewine, Persevais is aiming to introduce the product to the Chinese market in a creative way.
The new design for Persevais Icewine uses subtle accents to convey the quality of the product. The bottle itself is almost entirely white, which alludes to the snowy conditions that icewine is grown in. To break up the stark white packaging, there is a handwritten logo running across the length of the bottle. This vertical logo directs the viewer's eye downward to a small viewing window at that reveals the vibrant color of the wine.
Despite its minimalist design, the elegant icewine packaging conveys the quality of the sweet dessert wine inside.
Subtle Icewine Packaging
The Packaging for Persevais Icewine Channels the Snowy Landscape
Trend Themes
1. Minimalist Packaging - Minimalist packaging designs are disrupting traditional product packaging designs by conveying product quality through subtle accents.
2. Geographical Themed Packaging - Packaging designs that are inspired by geographical elements such as weather and topography are disrupting traditional product packaging designs.
3. Handwritten Packaging - Handwritten logos and typography designs are disrupting traditional packaging designs with its uniqueness and creative flair.
Industry Implications
1. Wine Industry - The wine industry can explore disruptive innovation opportunities through the use of minimalist and geographical themed packaging designs to appeal to modern consumers.
2. Beverage Industry - The beverage industry can explore disruptive innovation opportunities by experimenting with creative packaging designs, such as handwritten typography and vertical logos, to appeal to younger and trend-conscious consumers.
3. Luxury Goods Industry - The luxury goods industry can explore disruptive innovation opportunities by using minimalist packaging designs, that focus on showcasing product quality through subtle accents, to bring a fresh, modern look to their high-end products.