Pernod Ricard's Opn device turns any household bar into a laboratory worthy of the top mixologists in the world. That's because the drinks that the app-connected cocktail library can mix up were created in collaboration with professional bartenders and mixologists on the cutting edge of high-end drinking.
There are three parts to Pernod Ricard's Opn: the cartridges, the tray, and the app. The cartridge and the tray are the hardware of the device, with cartridges holding standard, 700 milliliter tanks of spirits and the tray acting as the smart housing for those cartridges. The tray can connect to the Opn app, and users can take control of it through their smartphones. The app comes with a database of over 300 cocktail recipes designed by top mixologists.
Connected Cocktail Libraries
Pernod Ricard's Opn Cocktail Mixer is Debuting at CES 2017
Trend Themes
1. Connected Cocktail Libraries - The trend of app-connected cocktail libraries that can help users mix drinks like professional bartenders presents opportunities for both software and alcohol industries to collaborate and innovate.
2. Smart Home Bartending Devices - The rise of smart home bartending devices such as Pernod Ricard's Opn presents opportunities for appliance and technology industries to develop more integrated, user-friendly and inventive products.
3. Collaborative Mixology - The trend towards collaborative mixology in the creation of pre-made cocktails, as demonstrated by the involvement of professional bartenders in Pernod Ricard's Opn, offers opportunities for innovation and differentiation in the food and beverage industry.
Industry Implications
1. Alcohol Beverage - The alcohol beverage industry can embrace the trend of app-connected cocktail libraries, such as Pernod Ricard's Opn, to drive innovation and new product development.
2. Technology - The technology industry can collaborate with the drinks industry to develop new devices and software, as the popularity of smart home bartending systems continues to grow.
3. Food and Beverage - The food and beverage industry has the chance to harness the trend towards collaborative mixology and innovate new products and processes that leverage the creativity and skills of top mixologists.