In addition to offering an organic tampon and pad subscription service, LOLA is now introducing a boxed set of first-time period products.
The 'First Period Kit' is packaged in a keepsake box and is made up of a neutral canvas carrying pouch, a sticker set for period tracking and an instructional information card. True to the brand's philosophy the included pads, liners and tampons of different sizes are made from 100% organic cotton, without toxins, dyes or synthetic additives.
The kit also gives access to a $5 credit that can be put towards a new service subscription through LOLA. Online, the brand also shares a free, downloadable e-book resource written by pediatrician Dr. Lisa Stern called 'LOLA's Personal, Honest, Real-Life Guide to Your First Period.'
Introductory Menstruation Kits
LOLA's First-Time Kit Includes Organic Starter Period Products
Trend Themes
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Organic Menstruation Products — Opportunity for innovative companies to create organic and toxin-free menstruation products for first-time users.
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Keepsake Period Kits — Potential for businesses to develop keepsake period kits that provide essential products along with educational resources for first-time menstruators.
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Period Subscription Services — Disruptive innovation opportunity to create subscription services that offer customized period products and resources for first-time menstruators.
Industry Implications
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Personal Care — Personal care industry can tap into the demand for organic menstruation products and comprehensive first-time period kits.
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E-commerce — E-commerce platforms have an opportunity to offer subscription services for period products along with educational resources.
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Publishing — Publishing industry can create digital resources, such as e-books, that provide guidance and information for first-time menstruators.