Blacktop sets itself apart in the sports drink category by providing a performance water product for the active Millennial that is rich in electrolytes and made without sugar or excess calories.
The clean sports drink boasts a streamlined, light design that emphasizes its premium nature, as well as an easy-to-grip bottle design that is ideal for use during a workout. Blacktop's five-calorie performance water products are offered in simple fruit and vegetable flavors like Cucumber, Peach and Citrus, which help to spotlight the beverage as a better-for-you sports drink alternative.
In comparison to some other kinds of enriched water products that are currently available on the market, Blacktop performance water is packed with electrolytes, vitamins and antioxidants that help active individuals fuel up without feeling bogged down by undesirable ingredient additions.
Clean Performance Drinks
Blacktop's Low-Calorie Drink Delivers Electrolytes Without Sugar
Trend Themes
1. Clean Sports Drinks - There is an opportunity to create more sports drinks that are made without sugar or excess calories and are rich in electrolytes, vitamins and antioxidants.
2. Better-for-you Flavored Drinks - There is a trend towards flavored drinks made with simple fruit and vegetable flavors that highlight their status as a better-for-you alternative.
3. Streamlined Product Design - There is a preference for sports drink packaging that is easy to grip, on-the-go, and emphasizes the premium nature of the product.
Industry Implications
1. Sports Drinks - The sports drink industry could benefit from creating cleaner, more nutrient-packed products that appeal to active and health-conscious consumers.
2. Flavored Water - The flavored water industry could expand by positioning its products as better-for-you alternatives to traditional sugary drinks, emphasizing simple fruit and vegetable flavors.
3. Packaging Design - The packaging design industry could focus on creating streamlined, easy-to-grip bottle designs for sports drinks that emphasize the premium nature of the product and appeal to the on-the-go consumer.