The Missy by Speedo performance suit swimwear collection is a collaboration between Olympic athlete Missy Franklin and the premiere swimwear brand.
Set to include 18-pieces in total, the Missy by Speedo collection is intended to provide young athletes with the gear they need to achieve their goals. It's focused on young female athletes and will feature a variety of swimwear designs that will help them feel confident in and out of the water. The materials used will focus on enabling speed in the water, while the design will be fashionable enough for swimmers to feel good in when on the pool deck.
The Missy by Speedo performance suit collection is set to be available for purchase in late 2016 and is being announced now to coincide with the excitement surrounding the Rio 2016 games that are taking place this summer.
Branded Athlete Swimwear Collections
The Missy by Speedo Performance Suit Collection is Sporty
Trend Themes
1. Branded Athlete Swimwear - The collaboration between athletes and swimwear brands opens up opportunities for innovative designs and high-performance materials.
2. Youth Performance Gear - The focus on young athletes in swimwear collections creates a potential market for innovative and functional gear designed specifically for their needs.
3. Fashionable Performance Swimwear - The combination of performance and style in swimwear collections presents an opportunity for disruptive innovation that appeals to athletes wanting to feel confident and comfortable.
Industry Implications
1. Athletic Apparel - Collaborations between athletes and swimwear brands can inspire disruptive innovation and new product offerings in the athletic apparel industry.
2. Sporting Goods - The demand for high-performance swimwear targeted at young athletes creates opportunities for disruptive innovation in the sporting goods industry.
3. Fashion - The trend of merging performance and fashion in swimwear collections creates potential for disruptive innovation within the fashion industry.