While pre-packaged fish products are not often considered to be the most visually appealing products available at supermarkets, the Spanish brand Pepus partnered with the creative agency MOS in order to change this fact.
Pepus offers a range of pre-packaged seafood products, with everything from squid and sardines, to mussels and clams offered in its collection of foods. In order to appeal better to consumers, MOS created boxed packaging for the seafood, with each individual seafood featuring its own color. The boxes are stamped with an illustration of the type of seafood they contain, offering an artistic and more contemporary brand identity that is distinguishes itself from the cluttered and traditional branding of most canned seafood.
Quirky Packaged Fish Products
The Pepus Brand Offers Modernized Packaged Fish Goods
Trend Themes
1. Modernized Packaging - Opportunity for companies to create visually appealing packaging for traditionally unattractive products.
2. Artistic Branding - Potential for brands to differentiate themselves with artistic and contemporary branding.
3. Personalized Packaging - Opportunity to create packaging that highlights the individual features of the product.
Industry Implications
1. Food Packaging - Chance for companies in the food packaging industry to incorporate more visually appealing designs.
2. Seafood Products - Potential for seafood product companies to modernize their packaging and improve brand identity.
3. Creative Agencies - Opportunity for creative agencies to collaborate with brands on innovative packaging designs.