Playful Soccer Vending Machines

The Pepsi Football Vending Machine Tests Your Soccer Skills

The Pepsi Football Vending Machine will give you a soda, but first, you've got to work up a thirst by showing off some of your sports skills. The interactive vending machine from Pepsi is part of the #FutbolNow campaign, which will be set up this spring and summer, so that you can up your game around the time of the 2014 FIFA World Cup games are going on in Brazil.

The #FutbolNow Skills Challenge on the machine involves performing virtual kick-ups and other skillful tricks, and if you manage to get enough points, the Pepsi vending machine will reward you with a free can of pop.

While this Pepsi vending machine focuses on improving your own game, ahead of FIFA this year, Coca-Cola released a vending machine too, which rewarded fans on rival teams with a soda.
Trend Themes
1. Interactive Vending Machines - Similar vending machines with interactive challenges can be designed to incorporate other sports and beverage industries..
2. Virtual Skill Challenges - Virtual challenges can be incorporated into products and services for various sports and fitness industries to attract younger customers.
3. Brand Activations - Brand-activated vending machines can increase customer engagement and brand loyalty in various industries.
Industry Implications
1. Beverage Industry - Incorporating interactivity and gamification into vending machines can increase customer engagement and point-of-purchase interactions for beverage companies
2. Sports Industry - Designing virtual skill challenges and interactive vending machines can increase spectator and fan engagement in the sports industry.
3. Fitness Industry - Creating virtual skill challenges and interactive vending machines can attract younger customers and increase customer engagement in the fitness industry.

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