To promote the release of the cinnamon-flavored Pepsi Fire, new Pepsi bottles are being released with built-in Snapcodes. When these bottles are scanned using Snapchat, users are able to access exclusive filters and branded geofilters to use on the ephemeral photo- and video-sharing app.
Scanning the codes printed onto the Pepsi bottles also provides access to a game on Snapchat called Pepsi Summer Quest, which takes players on a journey to collect obstacles. The first level of the five-level game was released on Memorial Day, with a new level launching each week.
Across the food and beverage industry, brands are integrating QR codes and NFC-enabled labels to help consumers learn more about a product, connect them to campaigns or exclusive content that rewards those who engage with the packaging.
Socially Connected Soda Bottles
These Pepsi Bottles Give Access to Exclusive Filters on Snapchat
Trend Themes
1. QR Code Integration - QR codes and NFC-enabled labels are increasingly being used by food and beverage brands to connect consumers to campaigns and rewards for engaging with packaging.
2. Snapchat Filters - Brands are leveraging Snapchat's popular filters to promote their products and offer exclusive content to engaged consumers, furthering the usage of AR filters in marketing campaigns.
3. Augmented Reality Promotions - Integrating AR technology into promotion strategies, such as Snapchat filters and games that engage customers, can increase brand loyalty and enhance the overall customer experience.
Industry Implications
1. Beverage Industry - Beverage brands can leverage QR codes and NFC-enabled labels to incentivize customers to purchase and engage with their products in a new, interactive way.
2. Social Media Industry - Social media platforms like Snapchat can provide brands with opportunities to interact with consumers in new and unique ways, creating innovative and immersive marketing experiences.
3. Advertising Industry - Augmented reality promotions, like Snapchat filters and games, can revolutionize advertising by offering interactive and memorable experiences that engage consumers and increase brand loyalty.