The pencil packaging design for the Pencils of Promise campaign features cut-out shapes of countries. There are three different packages, each representing the country that its proceeds will be going to.
Each package is color-coordinated as well. The letters on the top left corner of the box match the colors of the pencils inside. This brings out both the lettering and the cut-out of the country.
I'mpossible aims to build awareness and fundraise for developing countries. The three featured countries in this Pencils of Promise campaign are: Nicaragua, Laos, and Guatemala. Proceeds will go towards building sustainable education in these countries. Each country is color-coordinated for a reason, so you can choose which country you want to help out by purchasing the color of your choice.
Topographic Pencil Packaging
Each Pencil Packaging Design Refers to the Country it is Helping
Trend Themes
1. Country-specific Packaging - Creating packaging designs with cut-out shapes of countries to represent the proceeds going to aid that country could be a trend in cause-based marketing campaigns.
2. Color-coordinated Packaging - Matching the colors of the pencils inside the package to the lettering on the top left corner could become a popular trend in product packaging design, enhancing brand consistency.
3. Cause-based Marketing - Fundraising for developing countries through products sales could become a popular trend in cause-based marketing, attracting socially-conscious consumers who want to make a difference with their purchases.
Industry Implications
1. Education - Using cause-based marketing campaigns to fund sustainable education in developing countries could disrupt the traditional approach to education funding and engage a larger audience.
2. Consumer Goods - Creating product packaging designs that are aligned with a cause and have a message of social impact can disrupt the traditional marketing approach to generate brand loyalty and consumer engagement.
3. Non-profit - Partnering with brands to raise awareness and funds for a cause using product sales could disrupt the traditional donor-based approach to fundraising and create more sustainable revenue streams.